I conducted user research to gain insights into theatre operators' and employees' needs and preferences.
I interviewed theatre managers, employees, and industry experts to understand their current methods for monitoring and preventing piracy attempts. My research revealed that current anti-piracy measures are time-consuming, often requiring manual monitoring of every screening. As a result, resources can be stretched to the limits, and employees may experience burnout. I also learned that there needs to be more visibility into historical piracy attempts, making it difficult to track patterns and identify potential threats.
Based on my findings, I created an empathy map to gather and organize relevant information and better understand the user's thoughts, feelings, and behaviors as a theater employee trying to combat piracy. In addition, this empathy map allowed me to develop a persona, which was used as a reference throughout the design decision-making process.