Conducted in-depth interviews with a diverse group of farmers across different regions, farm sizes, and crops. Discovered that 80% of farmers expressed a need for accessible and relevant educational content, while 65% emphasized the importance of community support.
Distributed surveys to a broader audience to gather quantitative data. Found that 70% of respondents felt isolated in their farming practices, lacking a sense of community. Additionally, 60% expressed interest in a certification system to validate their sustainable farming efforts.
Explored existing farming communities and learning platforms, including FarmConnect and AgriLearn. Identified strengths and weaknesses, such as a lack of personalized coaching and fragmented certification processes.
Consulted with agronomists, agricultural educators, and sustainability experts to validate the need for a centralized platform. Received insights into the key topics that should be covered in educational modules and the potential impact of certifications on industry practices.