The University of Maryland’s colors are red, gold, white and black. Taken from the state flag, these colors reflect our role as part of Maryland’s flagship university. These colors should be present in most marketing and communications materials.
The secondary color palette expands the branding toolkit to encompass additional colors including those most commonly used in flags around the world, a nod to our mission of internationalization. The secondary colors should be used sparingly as accents, in illustrations, or to represent different moods.
The size of the circles in the brand color matrix below relate to the weight each color should hold in branding materials. When utilizing the color palettes for new designs, it is important to maintain a sense of hierarchy. Unique and exciting color palettes can be created using as few as three or four colors.